Consultor de Marketing Digital y Comunicación en Pamplona

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If China is in economic trouble, bad expectations

crisis-en-chinoChina has been the great icon of  globalisation. His powerful economic development was a sign of the prosperity of the decade. Every country made business with China and this country was the huge consumero f economic resources. When the financial crisis started, even the Chinese authorities thought they were going to be free from the economic problems and predicted a growth of a 9 percent of GDP for 2009.

Now we have evidence that China is also facing the crisis. He will grow more than any other developed country, but the effects of the crisis are emerging in his figures. Wing Thye Woo, Senior Fellow of the Brookings Institution, explains in China’s Short-term and Long-term Economic Goals and Prospects that

“China’s economic situation in 2009 does not look good. The IMF’s January 2009 projection of growth was 6.7 percent, which was down from its November 2008 projection of 8.5 percent. The February 2009 estimate of the number of jobs lost by migrant workers was 20 million, which was double the estimate of December 2008”.

Several analysts claim that the situation of China will affect to the recovery of the United States, as America needs the financial support of the big country. In fact, if China does not begin structural reforms in his economy, we can see a commercial war between two of the main nations of the Planet. “Some analysts say that the US housing bubble was able to continue only because China prevented the long term interest rate from rising by continually investing its large trade surpluses into Freddie Mac and Fannie Mae Bonds”.

The last thing we need is a war, according to the Brookings analista. We have to reinforce the public diplomacy strategy to persuade Chinese officials about the need to increase the reforms towards a more balanced economic system.

“China’s economy has been like a speeding car for almost 30 years. The high-probability failures that could cause the car to crash in the near future could be classified under three categories (1) hardware failure, (2) software failure, and (3) power supply failure”.

These three scenarios show serious problems like a banking and financial crisis, difficulties in Government with the explosion of social protest due to corruption and inequality, or external limitations to the China’s growth: climate change, a shortfall in energy resources and a commercial war with other countries. The author draws a pessimistic future over the best engine of the global progress.

What about food?

food-futuresIn the fat Developed countries we did not use to care about food. In general terms, we  are having more food sources than we need and we only have to examine statistics on obesity to confirm food was not a matter of serious concern for rich nations. Countrymen have been receiving lots of subsidies, we have been dominating  the process of liberalisation of commerce to favour our economies and in the middle of happy times, food was in a secondary position in the public policy agenda. Like other aspects, crisis has also changed the focus on the question. 

The worst news is for Developing Countries which have huge problems to assure food supplies to population. We are very busy with our financial crisis and may be you have read or watched that thousands of persons are dying because they lack of the food basics. But the negative wave is also affecting to fat nations. As pointed out by a report from the Chatham House of the United Kingdom, 

 

Over the next few decades, the global food system will come under renewed pressure from the combined effects of seven fundamental factors: population growth, the nutrition transition, energy, land, water, labour and climate change. The combined effects will create constraints on food supply and if action is not taken, there is a real potential for demand growth to outstrip increases in global food production. Effects on developing countries would be devastating. Developed countries will be affected too. Expectations of abundant and ever cheaper food could come under strain.

Authors of Food Futures, Rethinking UK Strategy argue that Developed Countries are also going to suffer from the reduction of food supplies. What does it mean? The same situation than in other essential resources, like energy. We cannot be confident of depending on the international commerce. We have to promote our own food industry in all levels and establish strong links with our providers in other nations. The way is not only a certain return to economic nationalism (there is no choice) but also to working in a more balanced commercial relations with other actors, and specially with the main producers, Developing countries. 

 

In this environment, ‘business as usual’ models could at worst fail, and at best be poor preparation for the coming period. EU/UK food supply arrangements will be required to operate profitably around a significantly higher price norm, one that reflects the true cost of resources and incorporates wider social and ecological considerations. A system that is able to reconcile the often conflicting goals of resilience, sustainability and competitiveness and that is able to meet and manage consumer expectations will become the new imperative.

The experts already think that the EU is the best framework to operate in. But I do not know if a model based on quotas and subsidies is the best way to increase the quality and competiveness of the food industry in the continent.

Will the EU model survive?

Every country is very busy triying to cope with its economic and financial difficulties. For this reason, there are issues that have lost their prominent position in the political agenda. It seems to be the case of the European Union project, which is living in a nightmare from the last three years, when some countries rejected the Constitution.

europaeuropaBut despite big problems, before the crisis everybody agreed that the EU was an outstanding model of economic development and transnational cooperation. In fact, with the exception except those countries that wanted to live isolated, the waiting list to become a member of the Big Europe was very long. Even we can remember the discussions over the integration of Turkey. What happened? That Europe only exists for the Eurocrats. The European project is not leading any great economic transformation and does not play any role as a superpower. And in the middle of the crisis, several countries think seriously on the utility of being a member of the EU.

This happens to a majority of the new members of the European countries, the Central and East nations which have been integrated recently. A brief from the Centre for European Reform has analysed the question and offers worrying conclusions. “The EU’s new member-states have been hit hard by the credit crunch and collapsing export markets. The Central and East Europeans sense that their post-Cold War growth model – consisting of liberalisation and EU integration – is broken”.

In New Europe and the Economic crisis this think tank considers that the integration has left those countries in a poor situation and that the EU authorities do not have credibility to helping in the recovery.  The revival of the State economy is contrary to the principles proposed by the Lisbon Agenda. This strategy is oriented to “liberalise and modernize economies”, but now governments are struggling to maintain their statu quo. “The legal framework for the single market is under threat of being weakened”. According to the report, Eastern countries need more support from the big Western European nations and feel “they do not pay sufficient attention to their concerns, for example about Russian bullying of neighbouring states or the costs of meeting EU climate change targets in poorer countries”.

What does it mean? Disenchantment on the European dream is extending. Several political leaders in East and Central Europe are returning to isolation and reject the growth model they have followed sin the 1990’s. This situation adds more argument to euroskeptics who defend that the EU is only an artificial entity created by enlightened politicians who were afraid of a third World War. As political stability is grounding in the old continent, may be we will not need the EU anymore.

Women in management: a convenient trend

The Copenhagen Institute for Futures Studies offers another interesting article on the future of work. In this occasion, it focuses on the arrival of women to management tasks, but not as a fashionable momentum. On the one hand, the failure of an economic system governed by men has offered an opportunity for women. Although they were even more able to play a key role in company boards, the main posts have been in the hands of male managers. Now, as men have failed in avoiding the crisis (If they are not guilty of it) in many businesses owners are thinking of giving a chance to women. On the other hand, in the last ten years we have seen that women perform better in education. They have university degrees and are better prepared than many men. According to this situation, nobody can stop the climbing of women to the managerial tasks.

power-of-women1

In fact, as the report Shall women save the world’s economy? points out, women can do best in these difficult times. Their management approach is more appropriate to cope with uncertainty and negative ways:

“Women have a completely different approach to life. They are more cooperative and bring more people in when important decisions must be made. So it can take a little longer to make the decision, but the decision is considered thoroughly before being made. I have absolutely no doubt that the world would have been very different if women had had the assignment.”

The paper says that now we need financial control, cooperation instead fierce competition, warm environment instead hard labour relations and a bigger sense of the importance of success in the long term. All these features are in the managerial style of women. “There is a feminine approach to leadership. It’s about being intuitive and rational. It’s about multitasking, sensitivity to people’s needs and feelings and being a generous listener.” An important point to remember is that the entering of women into management is going to be a structural trend, at least in the more developed countries. The era of supremacy of macho managers is ending.

Knowledge workers in 2020

Fight of cooperate

As Developing Economies growth, they are reducing the distance in standard of living and in the competences of their workers. Western countries have taken advantage of better education in the last 50 years, but the situation is changing. Now there are more people in higher education in some developing countries than in Western States. It means that those countries could be more competitive and will offer a better standard of living in the near future. The question in the next years is whether we are witnessing a fierce competence between Western and Developing countries or the setting up of cooperation as the main relationship between knowledge workers of one side and the other.

This thinking has an interesting argument in a recent report from the Copenhagen Institute for Futures Studies. In Global knowledge work up to 2020, the authors present two possible scenarios in 2020 for knowledge workers. The first of them shows that Western countries will lose their prominent position in favour of Developing countries knowledge workers. The second one, more positive, points out a situation where knowledge workers of different countries will be obligated to cooperate. They explain that the best advances in knowledge economy in the last years have been promoted by groups of workers cooperating from different companies and countries.

During the last five years, London Business School has carried out a number of studies that show that the value in companies, organizations and business is not created by the individual knowledge worker working in isolation. Value is created in teams, project groups, work groups and in communities with a co-operative mindset. Development and more radical innovations also thrive best in co-operative and trustful environments. Based on this perspective, it will make more sense in the future to measure competitiveness in relation to a team or a given community.

Authors of the report hope that the second scenario will win in the 2020 environment. I can agree with that position if we are able to fight against economic nationalism and can stop the isolation policies that are emerging in international relations.

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